According to an article in Fox News Latino, Ecuador is teaming up with a United States marketing firm to develop a new method of advertising. The country's tourism bureau is spearheading this movement to entice more travelers. They are also capitalizing on the fact that Ecuador is the world's top exporter on bananas, distributing over 24 million tons of the fruit each day.
All outgoing bananas will now have a QR code placed on them. QR (quick-response) codes are a revolutionary technology that partners with smartphone capabilities. A customer can scan a QR code with their phone and it will link them to a webpage. The page is linked to the code when it is first generated. Various companies have been using this technique to promote sales. Soon, banana sellers will be able to take advantage of this as well.
Customers will have the opportunity to scan the QR code sticker on the banana peel. This will take them to a video that explores scenic locations around Ecuador, encouraging tourism. The country has business partnerships with major banana distributors such as Dole, Del Monte, Noboa, and Chiquita. They hope that they can reach a wide market with their new advertising idea. They also hope to create their own marketing brand that is focused on generating revenue in tourism.
The idea of creating a brand to promote tourism is a trend that has been followed by several other countries. Peru and Puerto Rico both tried to establish countrywide brands over the past few years. These countries plan to seize many opportunities from this strategy. They hope that an increased amount of tourists will help with global positioning and economic development. Besides encouraging the tourism, this QR code tactic will present an image to the world. People purchasing the bananas and viewing the videos will see the lifestyle behind their food's origin.
"It's amazing what technology is capable of nowadays," says Thomas Hoey. "Almost everyone uses a smartphone so Ecuador's new strategy will be really effective. When people bite into an imported banana, they're getting a taste of another country. Now, they can go even further and take a little sightseeing trip through their phone. It really is impressive."
Thomas Hoey is eager to see more technological advances that incorporate produce in the future.
ABOUT:
Thomas Hoey operates Long Island Banana, located in Linbrook, New York. The business has been owned by the Hoey family for roughly 100 years. Long Island Banana employs approximately 60 people and distributes ripe bananas across the United States' east coast. Thomas Hoey also has experience working on the U.S. Chamber of Commerce Agriculture Committee in Washington D.C. under George W. Bush. His contributions include working towards the inception of the Central American Free Trade Agreement. Thomas's family generously donates to multiple organizations such as the Memorial Sloan Kettering Hospital and Knights of Pythias Diabetes Research Association.
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