Rob Gronkowski, Famous 'SPIKE' Celebration Featured in BODYARMOR National and Regional Supermarket Promotion

    NEW YORK, NY, July 20, 2013 /24-7PressRelease/ -- Rob Gronkowski's signature touchdown celebration has now become the focus of a promotion aimed at Boston-area shoppers this month. The "Spike with Gronk" co-promotion will run this month and is sponsored by Tedeschi Food Shops and Gronkowski's brand partner, BODYARMOR SuperDrink (a drink product that offers superior hydration and nutrition benefits). Consumers can enter the regional sweepstakes by visiting the Tedeschi Food Shops Facebook page (Facebook.com/tedeschifoodshops). The contest winner and a friend will meet Gronkowski for a special spike tutorial (date and location to be determined based on scheduling).

The in-store campaign features "talking signage" that allows shoppers to scan a bar code on the in-store display with their smart phones to enable a special video message to play from Gronkowski (most smartphones are equipped with a QR code scanner or they can be downloaded for free). The sweepstakes ends on August 1.

BODYARMOR is also hosting a national contest that asks consumers to upload videos of themselves emulating Gronk's symbolic spike celebration to win more prizes at gronkspike.com. All videos must be received by August 31 to be eligible.

Gronkowski signed with the BODYARMOR SuperDrink brand as a partner/investor in August 2012, and has been featured in the brand's in-store displays. His image has adorned the brand's mobile marketing vehicles that travel throughout the New England area to provide hydration at various events. The drink is rich in hydration and nutrition, as it includes 2.5 times the electrolytes as a leading sports drink and is also rich in antioxidants and vitamins. Since Gronkowski's signing, the brand has also added baseball stars Mike Trout and Buster Posey as fellow investors, along with fellow gridiron stars Ray Rice, Jason Pierre-Paul and LeSean McCoy.

About BODYARMOR Nutrition, LLC:?Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE Beverage and NOS Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink . Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater (also sold to Coca-Cola in 2007). Each bottle of BODYARMORSuperDrink is formulated with electrolytes, antioxidants, and vitamins providing consumers Superior Nutrition and Superior Hydration. BODYARMOR SuperDrink has twice the electrolytes of the leading sports drink, 100% DV antioxidant vitamins A, C, and E, as well as 200% DV B vitamins. BODYARMOR SuperDrink is sold by select convenience, natural foods, fitness, drug, and grocery retailers across the country.
Facebook:?http://www.facebook.com/drinkbodyarmor?Twitter:?@DrinkBODYARMOR
Website:?www.DrinkBODYARMOR.com?

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Atlanta Event Rental Experts, Event Rentals Unlimited, to Be Featured on Catering Wars on Lifetime

    NORCROSS, GA, August 01, 2013 /24-7PressRelease/ -- Event Rentals Unlimited, one of the leading Atlanta event rentals companies, is featured in the new Atlanta-based reality show Catering Wars. The series airs Tuesday evenings at 11:00 p.m. (10:00 Central Time) on Lifetime Television. It spotlights four top Atlanta catering companies--Atlanta's Finest, Hottie Hawg, Ocean's Catering, and Pat's Party Perfect--and the unique and talented people behind each company.

Action-Packed Catering Wars

In each episode, the catering companies bid against each other to cater an event. The winning caterers then work to satisfy the client's needs, which can sometimes seem like an impossible challenge. Event Rentals Unlimited supports several of the catering companies in the events they organize for the show. The series spotlights the highly competitive world of Atlanta catering in three action-packed hour-long episodes. Video clips from the series can be seen at http://www.mylifetime.com/shows/catering-wars.

Event Rentals Unlimited has a vast inventory of everything needed for a party, wedding, or other special occasion. They also specialize in Atlanta tent rentals. They also have a store in Atlanta as well as one that handles party rentals in Birmingham, Alabama.

Spotlighting the Diversity of Atlanta

Tim Dodd, General Manager of Event Rentals Unlimited, says, "We are excited to be part of this series, which lets people inside the fast-paced world of Atlanta catering and event planning. The featured catering companies show what a wonderfully diverse city we have, with something for every taste." For more information on Event Rentals Unlimited's products and services, and to see their inventory of furniture, equipment, and tableware, visit their site at http://www.erultd.com.

About Event Rentals Unlimited:
Event Rentals Unlimited was created to offer top-quality products and customer service, giving clients an elite event. Their team works with you to determine every piece of equipment you need to make the vision you have for your perfect night become a reality. Their experienced professionals let no detail go unnoticed.

To learn more, go to http://www.erultd.com.

For all media inquiries, please contact:

Allie Petit
Content Manager
Cardinal Web Solutions
http://www.CardinalWebSolutions.com

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Rising Fruit Prices Win Comment from Industry Leader Thomas Hoey

    PHILADELPHIA, PA, August 07, 2013 /24-7PressRelease/ -- As the owner of Long Island Banana Corp., Thomas Hoey understands that even the slightest changes in natural environments can disrupt the supply and quality of produce. For instance, Hoey notes insects and weather as some of the leading reasons why fruit and vegetables either prove more available and affordable, or are limited and expensive. Illustrating the impact such factors make on the industry, Hoey points to a recent NBC News article that explains how many American farmers expect this summer's weather will impact the price and availability of many produce items in coming months.

NBC News explains, "...in Georgia, rainfall totals are 34 percent higher than normal, and in North and South Carolina they are up 25 percent, and Alabama is 22 percent above normal precipitation. And the outlook doesn't look any drier...The excessive rain in the Southeast means billions of dollars of damaged crops, according to some estimates. Add a drought in the West, and that could mean higher prices at the grocery store for staples such melons, tomatoes and cucumbers."

Thomas Hoey responds, "This epidemic of poor farming weather is not got for the industry as a whole, as it was not just one limited area of the country that suffered--it was many regions. As a result, upcoming produce is not likely to prove diverse or affordable."

NBC News shines more light on the widespread nature of this matter and states, "Although the farms of the Southeast have been hardest hit by the unusually wet summer, Vermont's corn crops are also soaked, and in upstate New York, saturated fields have crippled plows and other workhorses of the farm, endangering the pea crop as well as tomatoes and even hearty pumpkins."

Thomas Hoey notes, "Although bad weather will most likely impact the revenues of the farmers and their nearby communities the most, this kind of problem can have a negative effect on our entire economy. Even on the simplest level, many households may find themselves spending more this year to buy healthy, fresh produce."

While the western drought and wet summer months of the Southeast have resulted in a great deal of damaged crops, not every fruit and vegetable is in jeopardy. "While bananas have always remained one of the less expensive fruits, it is important to note that United States weather patterns will not likely have a major impact on banana prices. Since most American banana products are imported from Latin America, the Philippines or Thailand, these conditions do not necessarily apply," Thomas Hoey concludes.

ABOUT:

Thomas Hoey is a proven business professional whose history extends from a long line of successful fruit merchants. Hoey is currently the owner of Long Island Banana Corp., which specializes in importing bananas--as well as a full of line of other produce items--from Central and South America to the New York metropolitan area. This company is known for ripening its produce directly at the Long Island Banana Corp. facility, thus guaranteeing that each piece of fruit is delicious and perfect, ready for the consumer to enjoy.

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Coffee Espresso Suppliers, J. Martinez, Featuring Vintage Demitasse Spoons from Birmingham, England

    NORCROSS, GA, August 07, 2013 /24-7PressRelease/ -- The gourmet coffee dealer, J. Martinez, is happy to say they currently have a number of vintage spoon collections in stock for purchase. Designed by Arthur Price in Birmingham, England back in the mid-1930s, the Demitasse series is simply stunning. Elegant and timeless, the blue mountain coffee suppliers say these pieces can be used for decorative or functional purposes. Made from the finest quality sterling silver, it is only fitting to use them with the best coffee brews around.

Each spoon features an intricate art deco design with a coffee bean ornament at the end of their stem (on one set in particular). To top it off, each set comes in a classy velvet lined carrying case, which is guaranteed to keep the collection looking just as magnificent as the day they were made.

After all, the kona coffee supply business says this is what has maintained their pristine condition for more than 75 years. According to J. Martinez, Owner of J. Martinez & Company, "We currently have four series available for our customers. These are the Demitasse spoons with the coffee bean ornament, those with a Gold Wash and Guilloche Enamel, a similar set but with different colored spoons and finally my personal favorite, the Georg Jensen series. We like to provide our customers with everything they need to have the best coffee drinking experience, and these Demitasse spoons are a solid investment in that respect."

The sets range in price from $125 to 600, and all can all be ordered directly from the company's website with same day shipping.

J. Martinez is a premiere supplier of gourmet specialty coffee. To view a full listing of their inventory, feel free to visit them at http://www.martinezfinecoffees.com.

About J. Martinez & Company:
Established in 1988, J. Martinez & Company is an Atlanta-based purveyor of fine coffees and other gourmet items. J. Martinez & Company originated the concept of single estate coffees more than twenty years ago and still carries only the finest premium coffee beans from estates around the world, including Jamaica Blue Mountain coffee and Kona coffee from Hawaii.

For more information, please visit http://www.martinezfinecoffees.com.

For all media inquiries, please contact:

Allie Petit
Content Manager
Cardinal Web Solutions
http://www.CardinalWebSolutions.com

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Banana Vending Machine Wins Attention of Australian Consumers, Thomas Hoey Comments on Concept

    PHILADELPHIA, PA, August 09, 2013 /24-7PressRelease/ -- Thomas Hoey has seen a lot of unique innovations during his time in the banana industry as the owner of Long Island Banana Corp., but, according to him, packaging and selling the fruit in vending machines is not a business practice he witnesses on a daily basis. For Australian citizens, however, the delivery method may become more commonplace, as one recent article from the Australian Broadcasting Corporation announces the first banana vending machine to be placed in Brisbane.

The article explains, "A north Queensland banana grower is claiming a first for Australia, installing a vending machine for his fruit in the centre of Brisbane. The bananas are grown and packed in plastic...and then transported to Brisbane to be stocked in the machine in a food court...Mackays Bananas spokesman Daniel Mackay says the machine keeps the fruit at 12 degrees and it is checked and restocked daily...Rather than drop to the access hatch, the bananas are carried by an elevator to avoid bruising."

Thomas Hoey reports, "This is a really interesting take on the banana. While many people are used to seeing the fruit regularly available, putting it in a vending machine puts added appeal to it. It makes people think about whether or not they would want to buy some." While the success of the vending machine remains to be seen, one report from The Age states that some consumers consider it a "cool idea," so long as the bananas prove fresh upon delivery. Given the popularity of similar vending machines in Asia, Hoey suggests that the Banana Bar in Australia may catch on fairly quickly.

Although he commends the ingenuity behind the concept, Thomas Hoey suggests that there are some cons to the vending machine approach. He explains, "Buying bananas--or any type of produce--is a unique consumer experience, where a lot of senses are involved. Consumers buying bananas from a vending machine do not have the option to closely observe and select their produce. There is also an additional element of waste in the plastic packaging that may be a concern for some shoppers."

Regardless of any criticism, ABC notes that the company plans to expand this venture into a larger operation. The article states, "Mr. Mackay is hoping to eventually put other tropical fruit in machines at universities, hospitals, schools and other public places."

"While a banana vending machine may just be a gimmick, there are positive values to the concept that must not go unnoticed. For one, it highlights the importance of nutrition whereas vending machines with soda, chips or candy promote opposite values. For those that do not have time to make it to a market during a lunch break, the vending machine also poses a convenient, yet health option," Thomas Hoey concludes.

ABOUT:

Thomas Hoey is a proven business professional whose history extends from a long line of successful fruit merchants. Hoey is currently the owner of Long Island Banana Corp., which specializes in importing bananas--as well as a full of line of other produce items--from Central and South America to the New York metropolitan area. This company is known for ripening its produce directly at the Long Island Banana Corp. facility, thus guaranteeing that each piece of fruit is delicious and perfect, ready for the consumer to enjoy.

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An Apple a Day Will Actually Keep the Doctor Away, According to Thomas Hoey

    PHILADELPHIA, PA, August 08, 2013 /24-7PressRelease/ -- Thomas Hoey, owner and manager of Long Island Banana, knows of the many health benefits that come with bananas and other fruits. But a majority of the population is still unaware of how much good produce can do for their bodies. Many ailments can be treated and prevented simply by ingesting more fruits and vegetables. That is why some cities are taking a stand and helping people gain access to these super foods.

A recent article in ABC News has unveiled New York City's newest plan to promote fruit and vegetable consumption. Lincoln Medical Center and Harlem Hospital have joined an organization called the Fruit and Vegetable Prescription Program. These two medical facilities, whose focus is on low-income families that cannot afford healthcare, will help the less fortunate eat healthier.

The hospitals will start providing families with "health bucks" as part of a prescription. These coupons will equal one dollar a day per member of the prescribed family. For example, each week, a family of four will have 28 dollars to spend at the local produce market.

Other cities, such as Boston, have shown major success utilizing the Fruit and Vegetable Prescription Program. Experts state that it encouraged families to eat healthier and to make more clinical appointments. Children especially were starting to introduce more healthy foods into their diets.

This program is part of a larger movement called Wholesome Wave, who has promoted healthier eating for the past several years. This organization reported that there was a 93 percent increase in health food consumption in 2012 alone. Approximately 38 percent of children participants had reduced their body mass index as well. Many other health benefits will come from this program including decreased risk of heart disease and cancer.

"Not enough people are eating healthy," states Thomas Hoey. "I think one of the main reasons for this is because they can't afford it. It's a shame that some fast food restaurants charge more for a salad than a hamburger. Businesses need to do their part in helping America get back on the right track. We need to encourage healthier eating and better nutrition. People need to buy and eat more fruit and vegetables!"

The United States Department of Agriculture has recommended that the average person should consume two and a half cups of vegetables and two cups of fruit per day. This should cost roughly two dollars at the local grocery market. Consumers are advised to buy their produce frozen, in season, and in bulk to get the best deals and freshest foods.

New York City will hopefully establish the Fruit and Vegetable Prescription Program soon. Thomas Hoey is just one of many people who are enthusiastic to see an increase in vegetable and fruit sales.

ABOUT:

Thomas Hoey is the owner of Long Island Banana in Linbrook, New York. His company employs many and distributes fresh bananas along the east coast of the United States. Hoey has served with the Agricultural Community in Washington D.C. and on the board of the Franklin Hospital. A strong believer in moral and good faith, Hoey is an avid philanthropist. He assists with many charitable organizations such as the House of Hope in Valley Stream, Little Sister's of the Poor, and the Cystic Fibrosis Foundation. He is also an active donor for the Memorial Sloan Kettering Hospital in NYC and the Knights of Pythias Diabetes Research Association.

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Breads From Anna Applauds New FDA Food Labeling Rule

    IOWA CITY, IA, August 07, 2013 /24-7PressRelease/ -- On August 2nd, the U.S. Food and Drug Administration published a new regulation defining the term "gluten-free" for voluntary food labeling. This will provide a uniform standard definition to help the nearly three million Americans who have celiac disease, an autoimmune digestive condition that can be effectively managed only by eating a gluten-free diet. Iowa City, Iowa-based Breads From Anna, creator and manufacturer of gluten and allergen-free baking mixes, meets this FDA definition of gluten-free. This new federal definition requires that, in order to use the term "gluten-free" on its label, a food must meet all of the requirements of the definition, including that the food must contain less than 20 parts per million of gluten. The rule also requires foods with the claims "no gluten," "free of gluten," and "without gluten" to meet the definition for "gluten-free." With its USDA and Kosher certified, gluten-free facility, Breads From Anna requires no change to comply with this criteria.

"For years I have been signing petitions to ensure these new and tighter food labeling guidelines for gluten-free take place," said Anna Sobaski, Founder and President of Breads From Anna. "This is a great advancement for everyone in the celiac community and for all people with gluten intolerance and food allergies. These are important measures to ensure the food we eat is safe."

Breads From Anna ships product throughout the U.S. and globally. Launched in 2004 with one mix, the company has grown to offer a line of 12 gluten and allergen-free baking mixes, including breads, quick breads, pizza crust, pie crust, muffins, pancake, and brownies. Breads From Anna mixes are non GMO and are free from the top eight food allergens including dairy, eggs, peanuts, tree nuts, wheat, soy, rice, fish and shellfish. All Breads From Anna mixes are high in protein and fiber and only sweetened with maple or honey. All mixes are produced in gluten, soy, rice and nut-free facility also USDA and Kosher certified.

About Breads From Anna
Breads From Anna, an Iowa City, Iowa headquartered business, provides gluten and allergen-free baking mixes to consumers around the world through the company website and thousands of national and international retail partners. Breads From Anna mixes are known for being free from common allergens and having superior taste and nutritional content. Additional information about Breads from Anna can be found by visiting http://www.breadsfromanna.com and on Facebook at http//facebook.com/breadsfromanna. Breads From Anna mixes can be purchased directly on http://www.breadsfromanna.com.

About Anna Sobaski
Chef Anna Sobaski is the Founder and President of Breads From Anna, a leading gluten and allergen-free baking mix company. She is an expert in the area of gluten and allergen-free living and a graduate of the premier institute for learning about food as medicine; the Natural Gourmet Cookery School Institute for Food and Health in New York City. In addition, Anna has a Master of Fine Arts Degree from the Maryland Institute College of Art and a Bachelors Degree from the University of Iowa. Anna demonstrates her passion for helping people enjoy a gluten and allergen-free lifestyle by continuing to develop mixes and recipes and traveling the country teaching gluten and allergen-free cooking classes and workshops. She has been featured in many of the industry's premier magazines and is a sought-after speaker at conferences, support groups, and health food stores. For more information, visit http://www.breadsfromanna.com.

About EDC, Inc.
The Entrepreneurial Development Center was incorporated in 2003 as a community-sponsored, non-profit business accelerator. The company provides economic growth through the development and expansion of entrepreneurial enterprises and has successfully assisted nearly 600 Iowa-headquartered businesses. Its focus is on creating local wealth for area re-investment by growing and cultivating regional, national, and international businesses.For more information please visit http://www.edcinc.org.

MEDIA CONTACT:
Julie Zielinski, Vice President of Marketing
Entrepreneurial Development Center
Cedar Rapids, IA 52401
319-369-4955
jzielinski@edcinc.org

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