Showing posts with label Cooking. Show all posts
Showing posts with label Cooking. Show all posts

Tuesday, 29 October 2013

Carrington Co., Oradell, N.J., introduces Carrington Farms Coconut Liquid Cooking Oil.

A first-of-its-kind, this versatile cooking oil is targeted to healthy cooking enthusiasts, dieters and families for a variety of purposes, including cooking, sautéing and baking. It is flavorless and odorless, and according to the company, coconut cooking oil is the healthiest oil on the market today. It is naturally rich in medium chain triglycerides, which are known for being efficiently utilized by the body for energy production and aiding in calorie burning. The oil even has a higher heat-point than traditional olive oils.

Available exclusively at Walmart in 16-fluid-oz. BPA-free bottled, this oil is all natural, gluten free, hexane free, non-GMO, non-hydrogenated, and contains no solvents or trans fatty acids. After Feb. 1, 2014, the Carrington Farms Coconut Cooking Oil will be available in a wide range of grocery stores nationwide.


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Wednesday, 9 October 2013

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The death of Marcella Hazan, at 89, has produced tributes from everyone of importance in Food World.

It makes me want to open Essentials of Classic Italian Cooking and cook.

Until Hazan published her instantly classic cookbook, you went to a restaurant that featured Northern Italian cooking, had a meal that was destined for your top ten list, and returned home with a nagging question: This is simple food. Why can't I cook like this?

With Hazan's book in hand, that changed. Her recipes were the essence of simplicity -- her famous tomato sauce contained only tomatoes, onion, butter and salt. But not so fast. She warned that "Simple doesn't mean easy." Her definition of "simple" was not a synonym for "lazy." As she said: "I can describe simple cooking thus: Cooking that is stripped all the way down to those procedures and those ingredients indispensable in enunciating the sincere flavor intentions of a dish."

So she began her book by setting forth some fundamentals.

Turn to page seven. "Flavor, in Italian dishes, builds up from the bottom," she begins. "It is not a cover, it is a base. In a pasta sauce, a risotto, a fricassee, a stew, or a dish of vegetables, a foundation of flavor supports, lifts, points up the principal ingredients." The metaphor, she continues, is "architectural." And you suddenly flash back to your childhood and your afternoons playing with blocks, and a very big light bulb goes on.

The light bulb here involves techniques: battuto (chopped vegetables), soffritto (sauteeing the battuto) and insaporire (bestowing taste, by coating the key ingredients with the flavoring elements). Her explanation is clear. By page nine, you are ready to cook.

Marcella's "secret" might just be the result of her fundamental innocence. She said she never cooked until her marriage in 1955. Her training was in science -- she had a PhD in biology from the University of Ferrara, Italy. Which explains her heightened sensitivity to fundamentals -- to process.

Just look at the recipes in these 704 pages. Few have more than 10 ingredients. Instructions put you in charge (you observe the meal you're cooking, you decide when it's done). And she makes sure that you won't be standing in the kitchen putting on the "finishing touches" while your guests twiddle their thumbs at the table -- this is hearty, traditional, Northern Italian "home cooking" that you can master for considerably less than the $3,000 that Hazan used to charge for a week of cooking classes in Venice.

You should try before you buy. In the case of a cookbook, that's easy. I let the book fall open to a recipe for a dish I make often (in part because it's terrific, but in larger part because it's incredibly easy). Here you go: a main course that is both simple and elegant, suitable for family dining and for your snootiest friends. Like the author, this recipe -- indeed, all her recipes -- is immortal.

Roast Pork with Vinegar and Bay Leaves

For 6 servings

2 tablespoons butter
1 tablespoon vegetable oil
2 pounds boneless pork loin roast
l teaspoon whole black peppercorns
salt
3 bay leaves
½ cup good red wine vinegar

In a heavy-bottomed or enameled cast-iron pot, put in butter and oil. Turn stove on to medium-high; when the butter foam subsides, put in the pork. Brown deeply, turning when each side is done.

Add salt, peppercorns, bay leaves and vinegar. Turn heat to low, cover the pot and cook, turning the meat occasionally. If liquid evaporates, add ¼ cup water.

When cooked through -- 40-60 minutes -- transfer the pork to a cutting board. Let sit for a few minutes, then slice. Meanwhile, remove bay leaves, add 2 tablespoons of water, and heat the gravy. Pour over the pork and serve.

Or try her on a recipe you've made your own way -- or someone else's -- a million times.

Bolognese Meat Sauce

for about 6 servings

1 tablespoon vegetable oil
3 tablespoons butter plus 1 tablespoon for tossing with the pasta
1/2 cup chopped onion
2/3 cup chopped celery
2/3 cup chopped carrot
3/4 pound ground beef chuck, not too lean
salt & freshly ground black pepper
1 cup whole milk [or 2 %]
Whole nutmeg for grating
1 cup dry white or red wine
1 1/2 cups canned imported Italian plum tomatoes, cut up, with their juice
1 1/4 to 1 1/2 pounds pasta
Freshly grated parmigiano-reggiano at the table

Put the oil, butter, and chopped onion in a heavy-bottomed pot and turn the heat to medium. Cook and stir until the onion is translucent. Add the celery and carrot and cook for about 2 minutes, stirring to coat the vegetables with fat.

Add the meat, a large pinch of salt, and some freshly ground pepper. Break the meat up with a fork, stir well, and cook until the meat has lost its raw color.

Add milk and let simmer gently, stirring frequently, until it has bubbled away completely. Add a tiny grating, about 1/8 teaspoon, fresh nutmeg and stir.

Add the wine and let it simmer away. When the wine has evaporated, stir in the tomatoes. When they begin to bubble, turn the heat down so that the sauce cooks at the laziest of simmers, with just an intermittent bubble breaking through to the surface. Cook, uncovered, for 3 hours, stirring from time to time. If the sauce begins to dry out, add 1/2 cup of water whenever necessary to keep it from sticking. At the end, there should be no water left, and the fat must separate from the sauce. Taste for salt.

Toss with cooked, drained pasta and the remaining tablespoon of butter. Serve freshly grated cheese at the table.

Cross-posted from HeadButler.com.

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Monday, 12 August 2013

    MAUMEE, OH, July 26, 2013 /24-7PressRelease/ -- WittyCusiner, Inc., which just announced a new kitchen product launch earlier this month, started several marketing campaigns. One of the campaigns it is focusing on is a video marketing. According to a survey conducted by AOL's Be On shows that over 50 presents of experts believe that video marketing will outperform traditional TV ads.

The company's spokesperson, Evelyn Stewart, explains the benefits of video marketing, "We like the video marketing because it gives much better targeting opportunities. It also has a viral capability and can reach millions of people in a very short period of time with no additional expense. And the video is another social media and it gives a great opportunity to engage with our fans or customers."

The company created and uploaded its first promotional video on four video major syndication sites which include Youtube, DailyMotion, VideoBam and Kewego. It is approximately one minute long and explains three major reasons why people should use stainless steel measuring spoons instead of plastic ones.

It first emphasizes that the tools are easy to clean and to maintain the original quality. Then, it talks about how durable metal measuring spoons are, and it gives a hypothetical situation where people left a plastic spoon near the stove in the kitchen. And a large picture with a melted spoon is displayed.

The video continues to talk about the third reason to get top quality product. It says that stainless steel products can enhance kitchen decor and can be nice contrasts to other cooking tools in the kitchen. Then, at the end of the video, it asked the viewers to go to the company's Amazon page to see the details.

Stewart further explains, "We didn't want to create just a sale video which could turn lots of people off. Instead, we created one which give them very useful information of the product. This would help the consumers make right decision."

WittyCuisiner, Inc.
http://www.wittycuisiner.com/storefront

---
Press release service and press release distribution provided by http://www.24-7pressrelease.com

# # #

Read more Press Releases from Melissa Knoweyles:


View the original article here

Sunday, 11 August 2013

    MAUMEE, OH, July 26, 2013 /24-7PressRelease/ -- WittyCusiner, Inc., which just announced a new kitchen product launch earlier this month, started several marketing campaigns. One of the campaigns it is focusing on is a video marketing. According to a survey conducted by AOL's Be On shows that over 50 presents of experts believe that video marketing will outperform traditional TV ads.

The company's spokesperson, Evelyn Stewart, explains the benefits of video marketing, "We like the video marketing because it gives much better targeting opportunities. It also has a viral capability and can reach millions of people in a very short period of time with no additional expense. And the video is another social media and it gives a great opportunity to engage with our fans or customers."

The company created and uploaded its first promotional video on four video major syndication sites which include Youtube, DailyMotion, VideoBam and Kewego. It is approximately one minute long and explains three major reasons why people should use stainless steel measuring spoons instead of plastic ones.

It first emphasizes that the tools are easy to clean and to maintain the original quality. Then, it talks about how durable metal measuring spoons are, and it gives a hypothetical situation where people left a plastic spoon near the stove in the kitchen. And a large picture with a melted spoon is displayed.

The video continues to talk about the third reason to get top quality product. It says that stainless steel products can enhance kitchen decor and can be nice contrasts to other cooking tools in the kitchen. Then, at the end of the video, it asked the viewers to go to the company's Amazon page to see the details.

Stewart further explains, "We didn't want to create just a sale video which could turn lots of people off. Instead, we created one which give them very useful information of the product. This would help the consumers make right decision."

WittyCuisiner, Inc.
http://www.wittycuisiner.com/storefront

---
Press release service and press release distribution provided by http://www.24-7pressrelease.com

# # #

Read more Press Releases from Melissa Knoweyles:


View the original article here

Wednesday, 5 June 2013

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