Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts

Saturday, 28 September 2013

By James Andrews | September 24, 2013

Five years ago, Civil Eats began as the modest blog for the 2008 Slow Food Nation event in Washington D.C., intended to be the first online presence of the burgeoning good food movement.

Today, it’s widely respected as a food news hub and platform for otherwise unheard voices within the food system. Not only does it feature news on food and wellness, but it provides a place for farmers and growers within the food system to share ideas.

But the site has long been a labor of love for its two founding editors, Naomi Starkman and Paula Crossfield, and their cornucopia of contributing writers, none of whom make a dime from the production of the site.

Now, however, Starkman and Crossfield – who work in various media roles at their day jobs – hope to change that, at least for their writers. Civil Eats has launched a Kickstarter campaign to expand their coverage, start paying contributors, and hire a managing editor to oversee the site’s content.

The site is looking for $100,000 to cover its budget for a year, a small sum for what the site brings to the food world, Starkman said.

“Our sole purpose is to talk about the American food system,” she told Food Safety News. ”We provide a platform for so many people working in the food system and provide a place for many of them to speak through their own voice.”

Starkman and Crossfield would still work on the site pro bono, including the time they spend coaching some farmers and growers to help improve their writing and editing skills for contributed articles.

“We really try to work with people who are not writers and get them to talk about the work they’re doing firsthand,” Starkman said. “I think we occupy a pretty special space that no one else is in, as far as I can tell.”

Civil Eats’ Kickstarter campaign runs through October 18.

© Food Safety News More Headlines from Food Politics »

Tags: Civil Eats, Food Movement, Kickstarter, local food

View the original article here

Monday, 12 August 2013

    MAUMEE, OH, July 26, 2013 /24-7PressRelease/ -- WittyCusiner, Inc., which just announced a new kitchen product launch earlier this month, started several marketing campaigns. One of the campaigns it is focusing on is a video marketing. According to a survey conducted by AOL's Be On shows that over 50 presents of experts believe that video marketing will outperform traditional TV ads.

The company's spokesperson, Evelyn Stewart, explains the benefits of video marketing, "We like the video marketing because it gives much better targeting opportunities. It also has a viral capability and can reach millions of people in a very short period of time with no additional expense. And the video is another social media and it gives a great opportunity to engage with our fans or customers."

The company created and uploaded its first promotional video on four video major syndication sites which include Youtube, DailyMotion, VideoBam and Kewego. It is approximately one minute long and explains three major reasons why people should use stainless steel measuring spoons instead of plastic ones.

It first emphasizes that the tools are easy to clean and to maintain the original quality. Then, it talks about how durable metal measuring spoons are, and it gives a hypothetical situation where people left a plastic spoon near the stove in the kitchen. And a large picture with a melted spoon is displayed.

The video continues to talk about the third reason to get top quality product. It says that stainless steel products can enhance kitchen decor and can be nice contrasts to other cooking tools in the kitchen. Then, at the end of the video, it asked the viewers to go to the company's Amazon page to see the details.

Stewart further explains, "We didn't want to create just a sale video which could turn lots of people off. Instead, we created one which give them very useful information of the product. This would help the consumers make right decision."

WittyCuisiner, Inc.
http://www.wittycuisiner.com/storefront

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Press release service and press release distribution provided by http://www.24-7pressrelease.com

# # #

Read more Press Releases from Melissa Knoweyles:


View the original article here

Sunday, 11 August 2013

    MAUMEE, OH, July 26, 2013 /24-7PressRelease/ -- WittyCusiner, Inc., which just announced a new kitchen product launch earlier this month, started several marketing campaigns. One of the campaigns it is focusing on is a video marketing. According to a survey conducted by AOL's Be On shows that over 50 presents of experts believe that video marketing will outperform traditional TV ads.

The company's spokesperson, Evelyn Stewart, explains the benefits of video marketing, "We like the video marketing because it gives much better targeting opportunities. It also has a viral capability and can reach millions of people in a very short period of time with no additional expense. And the video is another social media and it gives a great opportunity to engage with our fans or customers."

The company created and uploaded its first promotional video on four video major syndication sites which include Youtube, DailyMotion, VideoBam and Kewego. It is approximately one minute long and explains three major reasons why people should use stainless steel measuring spoons instead of plastic ones.

It first emphasizes that the tools are easy to clean and to maintain the original quality. Then, it talks about how durable metal measuring spoons are, and it gives a hypothetical situation where people left a plastic spoon near the stove in the kitchen. And a large picture with a melted spoon is displayed.

The video continues to talk about the third reason to get top quality product. It says that stainless steel products can enhance kitchen decor and can be nice contrasts to other cooking tools in the kitchen. Then, at the end of the video, it asked the viewers to go to the company's Amazon page to see the details.

Stewart further explains, "We didn't want to create just a sale video which could turn lots of people off. Instead, we created one which give them very useful information of the product. This would help the consumers make right decision."

WittyCuisiner, Inc.
http://www.wittycuisiner.com/storefront

---
Press release service and press release distribution provided by http://www.24-7pressrelease.com

# # #

Read more Press Releases from Melissa Knoweyles:


View the original article here